A creative direction and corporate branding specialist with over 14 years of experience shaping visual narratives for leading brands, cultural institutions, and wellness-driven initiatives. With a foundation in fine art photography and a passion for immersive storytelling, Christina brings a unique ability to translate complex brand visions into compelling visual experiences that resonate across platforms.

Recognized internationally for her innovative approach, Christina specializes in developing brand identities that are not only visually striking but also deeply aligned with human performance and emotional well-being. Whether leading creative teams, consulting on corporate branding strategies, or producing immersive art installations, she delivers clarity, cohesion, and impact at every scale.

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Her work spans large-scale campaigns, exhibition design, and integrated branding strategies, with collaborations including Plaza Corp, Art Gallery of Ontario, BYOM, The Interior Design Show, The Artist Project, ICFF NYC, and NeoCon Chicago. As the founder of Artistry by Design (ABD), Christina combines art and technology to create illuminated artworks that integrate circadian rhythm–calibrated lighting with fine art photography—bringing measurable wellness benefits into corporate, hospitality, and cultural spaces

Christina Sideris is a creative director and corporate branding specialist who transforms complex visions into powerful visual identities and immersive experiences. With expertise spanning fine art, wellness-driven design, and large-scale brand storytelling, she brings clarity, cohesion, and impact to every project.